Hello I’d like to introduce myself and explain how this website begun!!

My name is Elle Isaac and I am currently known as a ‘WAG’. I am the girlfriend of Paul Ifill who currently plays at Crystal Palace Football Club. We had a little girl together who is now two years old and it is partially because of her that this website begun. Her name is Romy and so the name ‘Romelle’, a mix of both of our names, became the name of my new range and website!!

I participated in a show called ‘WAG’s Boutique’ in the first half of 2007 and it is from here that I developed a sense and passion for fashion! The aim of the show was for ten ‘WAG’s’ (Footballers Wives and Girlfriends – if you’re not familiar with the term) to compete in two boutiques just off of London’s well known boutique capital, Carnaby Street. We were separated into two teams named ‘Bows’ and ‘Better Half’ and we had to open and run our own boutiques from scratch. The aim was that all the profits from the items sold would go to our chosen charity.

Working in Better Half was Charlotte Mears (Miss Jermaine Defoe), Heather Swan (Miss Michael Chopra), Cassie Sumner (Miss Michael Essien), Jadene Bircham (Mrs Marc Bircham) and I. Bows had Nicola Tappenden (Miss Bobby Zamora), Krystell Sidwell (Mrs Steve Sidwell), Madeleine Bowden (Miss Justin Hoyte), Julie Phillips (Mrs Kevin Phillips) and Micheala Henderson-Thynne (Miss Stewart Downing).

All in all we raised nearly £500,000 over the three months the boutiques were open and were all extremely pleased! The money was split between our two chosen charities. Bows charity was Great Ormond Street Hospital (GOSH). Our charity was the Willow Foundation. The aim of the Willow Foundation is to provide seriously ill young adults aged 16 – 40 with special days, things that they wouldn’t necessarily be able to do without the help and support of the Willow Foundation.

The Willow Foundation was set up by legendary footballer Bob Wilson and his wife Megs in loving memory of their daughter, Anna, who died just before her 32nd birthday from cancer. The name ‘Willow’ originates from an old nickname of Anna’s.

The charity has grown from strength to strength. Throughout the show I became very involved with the Willow Foundation and therefore I have chosen to create some designs for them where 50% of the profits will be donated to them yearly. This range is named R4W (Romelle for Willow) and consists of womenswear, menswear and childrenswear. It has been highly successful and popular so far and so I hope we can depend on your support too!!! After all, what a better way to shop, knowing that you are helping a charity with every penny you spend!!

Please feel welcome to browse through our new online boutique, which stocks our ‘R4W’ range and many other gorgeous high street designer labels!!! Please enjoy............xxx